Press releases

IAB Europe Research Award Winners Announced

IAB Europe is delighted to announce the winners of its Research Awards. The Awards were introduced last year to recognise and champion the vital role research plays in effective digital marketing. The winners were announced last night at a gala dinner held as part of IAB Europe’s Interact Congress in Barcelona (www.interactcongress.eu).It was a good night for Yahoo! and the Financial Times with both entrants walking away with two awards each. Yahoo! won both the Ad Effectiveness and Consumer Attitudes ...

Europe's online AD market tops €20bn despite economy

Despite the continued weak macroeconomic conditions across Europe and globally, Europe’s online advertising market grew 14.5% year-on-year to a market value of €20.9bn in 2011. By comparison the overall European advertising market - excluding online - grew at just 0.8% in the same time period.* IAB Europe’s annual AdEx Benchmark survey is the definitive guide to the state of the European online advertising market. Released today at IAB Europe’s Interact conference in Barcelona, it shows ...

IAB Europe Research Awards 2012 shortlist announced

     Mobile Rich Media Brand Effectiveness Study with John Lewis Measuring the value of a Facebook Fan and content activity for Skittles Cross Screen Planner TV Integrated Advertising: Conscious and unconscious processing and effectiveness in young and senior targets The Spanish Online Video Pool: The future of digital video advertising Shortcast ...

Procter & Gamble and Nestlé to explore the Digital Brandscape at Interact Barcelona

IAB Europe is delighted to announce keynote speakers and the agenda for this year’s Interact at the prestigious Arts Hotel in Barcelona, 30th-31st May. This year’s theme is The Digital Brandscape. IAB Europe’s mission is to Protect, Prove, Promote and Professionalise the European online advertising industry. At Interact 2012, senior executives representing the client, the creative, the European Commission, media owners and technology providers will participate in debating and discussing the key issues ...

The 3rd edition of the MIXX Awards Europe is open for submissions.

Building on the success of 2011, this year we now have 7 categories to celebrate creativity across Europe :Brand Awareness and PositioningDirect ResponseLead GenerationBest Brand/Product LaunchExperimental and Innovative campaignCross-Media IntegrationBest Mobile Platform or AppThe ultimate deadline is 1st May at 8.00pm (CET). More information can be found on www.mixxawardseurope.eu. The Marketing and Interactive Excellence (MIXX) Awards will reward the best European interactive campaigns ...