IAB Europe Research Award Winners Announced

IAB Europe is delighted to announce the winners of its Research Awards. The Awards were introduced last year to recognise and champion the vital role research plays in effective digital marketing. The winners were announced last night at a gala dinner held as part of IAB Europe’s Interact Congress in Barcelona (www.interactcongress.eu).

It was a good night for Yahoo! and the Financial Times with both entrants walking away with two awards each. Yahoo! won both the Ad Effectiveness and Consumer Attitudes & Behaviour categories, while the FT scooped the Cross Media and Audience Measurement awards.

IAB Europe Research Award Winners:

Highly Commended Award recipients:

Alison Fennah, Vice President of Research and Marketing for IAB Europe says, “Congratulations to our all our winners and those recognised as highly commended. The standard of this year’s entries was exceptionally high, so they are truly deserving of recognition. The winning projects will go on to form part of IAB Europe’s expanding library of best practice to be used and referenced by industry professionals.”

IAB Europe is grateful for the support of its Research Awards sponsor, SPA Future Thinking. Richard Barton, Managing Director of SPA Future Thinking said, “We are delighted to have been involved in this year’s IAB Europe's Research Awards, which not only recognise the research excellence across Europe but help to raise industry standards through shared learnings.”

The 2012 Award judges, led by Nick Hiddleston, Worldwide Research Director of ZenithOptimedia, are Serena Belloni of IAB Italy; Lisa Cowie, Senior Manager of Insight at Viacom International Media Networks; and Jo Rigby, Global Insight Director at Omnicom Media Group.

Media please contact

Alison Fennah, Vice President Research & Marketing vprm@iabeurope.eu
Bénédicte Blondel Communications Manager communication@iabeurope.eu
For more information about the Research Awards and Interact please see www.interactcongress.eu

About SPA Future Thinking

SPA Future Thinking has developed to become one of the UK's fastest growing and largest independent market research companies, with offices in the UK, Germany, France and Italy. Creativity and innovation are integral to our company and we offer thought leadership across a wide range of sectors and specialisms www.spafuturethinking.com

About IAB Europe

IAB Europe is a federation of national Interactive Advertising Bureaux (IAB) across Europe. Its mission is to promote the growth of the interactive advertising markets on behalf of its clients and national members. Supported by every major media group, advertisers, agency, portal, technology and service provider, its voice represents the interest of more than 5500 company members. IAB Europe coordinates activities across the region including public affairs, benchmarking, research, setting standards and best practices. The member countries are Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom. Our corporate members include Adconion Media Group, Adobe, ADTECH, Alcatel-Lucent, AOL Advertising Europe, AudienceScience, BBC Advertising, CNN, CoAdvertise, comScore Europe, CPX Interactive, Criteo, eBay International Advertising, Expedia Inc, Fox Interactive Media, Gemius, Goldbach Media Group, Google, GroupM, Hi-Media, Koan, Microsoft Europe, Millward Brown, News Corporation, nugg.ad, Nielsen Online, OMD, Orange Advertising Network, PHD, Prisa, Publicitas Europe, Quisma, Sanoma Digital, Selligent, TradeDoubler, Triton Digital, United Internet Media, ValueClick, Verisign, Viacom International Media Networks, White & Case, Yahoo! and zanox. www.iabeurope.eu