Jo joined Omnicom Media Group in 1997 and was appointed Global Insight Director in 2011. She works closely with clients including Estèe Lauder, Sony, McDonald’s, Visa and with Annalect, Omnicom’s marketing technologies company, to integrate data and digital solutions into the client insight offering.
Previously Jo was Head of Research across EMEA. She started as a planner at Proximity London and moved within the Omnicom family to join OMD UK as Research Manager. Here she pioneered a ground breaking study ‘Understanding Fifties and Over’.This work helped to rebrand the mature audience and motivated the media industry to take a more contemporary approach to targeting this affluent and growing group of consumers. Jo also set up the first media agency online panel when internet penetration in the UK had reached the heady heights of 26%.
Moving to an Omnicom Media Group role within the UK, she was responsible for bringing fresh consumer insights to clients such as McDonald’s, Sony and Vodafone. Jo was also on the Institute of Practitioners of Advertising (IPA) task force that created the Touchpoints study, recently set up in the USA.