The World Federation of Advertisers (WFA) is the only global organization representing the common interests of marketers. Through its network of 58 national advertiser associations and approximately 60 of the world’s biggest marketers, WFA represents around 90% of global marketing communications investment.
WFA champions responsible and effective marketing communications worldwide.
wwww.fanet.org/notalone
The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.
EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
www.eaca.be
egta is the Brussels-based trade association of over 120 radio, TV and multimedia sales houses that market the advertising space of both public and private broadcasters across Europe and beyond. egta's objective is twofold: to address the needs of advertising sales houses, whether individual or common, to help them secure, develop and/or diversify their revenue and to work hand in hand both with the European institutions and with all actors of the advertising industry to help build a promising future for commercial communications.
www.egta.com
The European Publishers Council is a high level group of Chairmen and CEOs of leading European media corporations actively involved in multimedia markets spanning newspaper, magazine, book, journal, internet and online database publishers, and radio and TV broadcasting. Members have been working since 1991 to review the impact of proposed European legislation on the press, and then express an agreed opinion to the initiators of the legislation. The overall objective has always been to encourage good law-making for the media industry. Find out more on
www.epceurope.org
The European Magazine Media Association, EMMA, represents more than 15.000 publishing houses across Europe, publishing more than 50.000 magazine titles. EMMA promotes Europe’s magazine media in times of change, to ensure the long-term survival and prosperity of a plural, diverse, and economically successful magazine media in the EU.
EMMA brings a new dynamic to the well-respected , award-winning work of FAEP, the former representative body, which EMMA replaces.
www.magazinemedia.eu
Since 1999 AdMonsters has been the only professional association exclusively dedicated to improving online advertising operations. Through a variety of offerings that include conferences, executive and technical forums, training, member dinners, and extensive online member resources, AdMonsters provides in depth support for operations leaders at the biggest media owners and agencies across Europe and North America.
www.admonsters.com
The principal aim of FEDMA is to promote and protect the European direct and interactive marketing industry by creating greater acceptance and usage of, and confidence in direct and interactive marketing by European consumers and business communities.
Moreover, FEDMA fights for the freedom of communication by encouraging European institutions to ensure a healthy commercial and legislative environment within which the industry may profitably operate and develop. FEDMA represents most of the European Direct Marketing Associations and companies with multinational business. More than 120 members put their trust in us and develop with our help the dialogue marketing business in Europe.
www.fedma.org
Founded in March 2003 by some of the European Internet’s leading content brands, the Online Publishers Association Europe (OPA Europe) represents the interests of first-rate online publishers before the advertising community, the press, all governmental and European institutions and the public at large.
OPA Europe is affiliated with the U.S.-based Online Publishers Association (www.online-publishers.org). Through credible research and ongoing communications, OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe ascribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability.
Members of OPA Europe support publishing principles that reflect the traditional values separating editorial and commercial messages – never using advertising content as editorial, never creating editorial content for an advertiser, and always clearly labeling the source of content – thereby enhancing the credibility and public trust necessary to support a free press.
www.opa-europe.org
iStrategy is an inspirational two-day digital and social media marketing conference that looks at modern marketing through a digital lens. We showcase the best speakers, the sharpest ideas and the most innovative technologies – all aimed at helping our attendees make social, mobile and other digital technologies work for their business.
www.istrategyconference.com
greekinnovation.blogspot.com
ABC manage and uphold standards which reflect media industry needs and provide an audit and compliance service to measure reach, engagement and loyalty to industry agreed standards. This allows media owners to report their brand performance across multiple platforms. For further information please contact us at info@abc.org.uk
www.abc.org.uk
dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and media owners the dmexco is leading the global digital industry.
www.dmexco.de
The I-COM is the official industry backed international forum for exploring Data & Measurement issues facing the Digital Marketing Industry. Backed by over 100 associations representing advertisers, agencies and media owners, around the world, our goals are showcasing meaningful innovation and working toward consensus on best practices.
http://i-com.org/
www.barcelonaturisme.com
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in twenty-eight countries across the globe: from Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent close to1,500 PR firms.
For complete information on our organisation and the benefits of membership, download a credentials presentation here. You can also view a list of current officers and representatives.
www.iccopr.com
Industry partners
The World Federation of Advertisers (WFA) is the only global organization representing the common interests of marketers. Through its network of 58 national advertiser associations and approximately 60 of the world’s biggest marketers, WFA represents around 90% of global marketing communications investment.
WFA champions responsible and effective marketing communications worldwide.
wwww.fanet.org/notalone
The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.
EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
www.eaca.be
egta is the Brussels-based trade association of over 120 radio, TV and multimedia sales houses that market the advertising space of both public and private broadcasters across Europe and beyond. egta's objective is twofold: to address the needs of advertising sales houses, whether individual or common, to help them secure, develop and/or diversify their revenue and to work hand in hand both with the European institutions and with all actors of the advertising industry to help build a promising future for commercial communications.
www.egta.com
The European Publishers Council is a high level group of Chairmen and CEOs of leading European media corporations actively involved in multimedia markets spanning newspaper, magazine, book, journal, internet and online database publishers, and radio and TV broadcasting. Members have been working since 1991 to review the impact of proposed European legislation on the press, and then express an agreed opinion to the initiators of the legislation. The overall objective has always been to encourage good law-making for the media industry. Find out more on
www.epceurope.org
The European Magazine Media Association, EMMA, represents more than 15.000 publishing houses across Europe, publishing more than 50.000 magazine titles. EMMA promotes Europe’s magazine media in times of change, to ensure the long-term survival and prosperity of a plural, diverse, and economically successful magazine media in the EU.
EMMA brings a new dynamic to the well-respected , award-winning work of FAEP, the former representative body, which EMMA replaces.
www.magazinemedia.eu
Since 1999 AdMonsters has been the only professional association exclusively dedicated to improving online advertising operations. Through a variety of offerings that include conferences, executive and technical forums, training, member dinners, and extensive online member resources, AdMonsters provides in depth support for operations leaders at the biggest media owners and agencies across Europe and North America.
www.admonsters.com
The principal aim of FEDMA is to promote and protect the European direct and interactive marketing industry by creating greater acceptance and usage of, and confidence in direct and interactive marketing by European consumers and business communities.
Moreover, FEDMA fights for the freedom of communication by encouraging European institutions to ensure a healthy commercial and legislative environment within which the industry may profitably operate and develop. FEDMA represents most of the European Direct Marketing Associations and companies with multinational business. More than 120 members put their trust in us and develop with our help the dialogue marketing business in Europe.
www.fedma.org
Founded in March 2003 by some of the European Internet’s leading content brands, the Online Publishers Association Europe (OPA Europe) represents the interests of first-rate online publishers before the advertising community, the press, all governmental and European institutions and the public at large.
OPA Europe is affiliated with the U.S.-based Online Publishers Association (www.online-publishers.org). Through credible research and ongoing communications, OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe ascribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability.
Members of OPA Europe support publishing principles that reflect the traditional values separating editorial and commercial messages – never using advertising content as editorial, never creating editorial content for an advertiser, and always clearly labeling the source of content – thereby enhancing the credibility and public trust necessary to support a free press.
www.opa-europe.org
iStrategy is an inspirational two-day digital and social media marketing conference that looks at modern marketing through a digital lens. We showcase the best speakers, the sharpest ideas and the most innovative technologies – all aimed at helping our attendees make social, mobile and other digital technologies work for their business.
www.istrategyconference.com
greekinnovation.blogspot.com
ABC manage and uphold standards which reflect media industry needs and provide an audit and compliance service to measure reach, engagement and loyalty to industry agreed standards. This allows media owners to report their brand performance across multiple platforms. For further information please contact us at info@abc.org.uk
www.abc.org.uk
dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and media owners the dmexco is leading the global digital industry.
www.dmexco.de
The I-COM is the official industry backed international forum for exploring Data & Measurement issues facing the Digital Marketing Industry. Backed by over 100 associations representing advertisers, agencies and media owners, around the world, our goals are showcasing meaningful innovation and working toward consensus on best practices.
http://i-com.org/
www.barcelonaturisme.com
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in twenty-eight countries across the globe: from Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent close to1,500 PR firms.
For complete information on our organisation and the benefits of membership, download a credentials presentation here. You can also view a list of current officers and representatives.
www.iccopr.com
23 – 24 May 2013
Hotel W Barcelona
Barcelona, Spain
When & Where
23 – 24 May 2013 Hotel W Barcelona
Barcelona, Spain
Speakers 2013
Geoff Seeley
Global Media Director, Unilever
Georges-Edouard Dias
former Chief Digital Officer, L’Oréal
Pete Blackshaw
Global Head of Digital Marketing and Social Media, Nestle
Interact 2012 Gallery
Organiser:
Sponsors:
Media Partners:
Industry partners:
MIXX Awards Partners:
Official Digital Newsstand:
Research Awards Partner:
