IAB Europe Research Awards 2012

IAB Europe Research Awards 2012

• What are we looking for?
• What are the categories?
• Who can enter?
• What are the entry fees?
• Entry timelines and other practical information
• The judging process
• Outputs and confidentiality
• Downloadable entry form 
• Contact

Following on from the huge response to the inaugural IAB Europe Research Awards in 2011, IAB Europe aims to expand this showcase of excellence in proving the power of digital media.

Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work across European markets that we aim to promote and share.

The awards will be an opportunity for the digital marketing industry to recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.

Winning projects will become part of the IAB Europe expanding library of proof points for industry professionals to use in their strategies and daily work.

What are we looking for?

We want to highlight research results that empower the advertiser to make the most of digital media for communications. Projects will need to be robust and relevant, either to the entire market or to growing specific market sectors. Our judges will be looking out for projects that are innovative, either in their subject focus or their approach, and that have truly made a difference through their application.

What are the categories?

There are seven awards categories (one new one for this year). Each project can be entered for up to three relevant categories from the following list

1. Branding - Projects that demonstrate the value of digital media to awareness or perception of a brand

2. Ad Effectiveness - How to use digital advertising to its best advantage

3. Consumer attitudes and behaviour - Shedding light on consumer media consumption, their views on digital media and what this means for the advertiser

4. Mobile internet - Any advertising research project that includes results specific to mobile internet use

5. Social media - Any advertising research project that includes results on specific social media campaigns

6. Cross media - Looking at how the internet works in harmony with other marketing media channels

7. Audience measurement – Projects that have brought a significant development in measurement of the digital audience; this might be within a market or apply to a specific audience group.

Who can enter?

We welcome projects that have been conducted on any budget, large or small, produced by any player in the digital ecosystem, be it national IABs, media owners, publishers, media agencies or research agencies. The project can feature a single European country, or be pan European or global (as long as at least one of the territories covered is European). The results must have been collected within the last two years (so since March 2010).

The awards are free to enter (up to three entries per company), so if your organisation has recently produced an insightful research project please take the time to tell the industry about it.

What are the entry fees?

Submission is free this year, so if your organisation has recently produced an insightful research project, please take the time to tell the industry about it.

Entry timelines and other practical information

The competition is open to projects in which the data collection has been completed since March 2010.

Download the entry form at the foot of this page.

Entries deadline: Friday 20th April 2012, 18:00 BST (19:00 CEST).

Entry forms must be emailed to researchawards@iabeurope.eu.

Entries submitted after this time will not be considered.

The judging will take place at the end of April/beginning of May 2012. If the judges require further information on some of the short-listed projects, those requests will be sent out by 4th May 2012. Entrants contacted will have until 9^th May 2012 to supply that information.

Final judging will take place at the end of May and winners will be announced at the Gala Dinner at Interact 2012 on 30th May in Barcelona.

The judging process:

The judges will be a team of digital research experts represen